On September 23, 2024, the University of Economics Ho Chi Minh City (UEH), Faculty of International Business – Marketing, hosted the grand opening of the ‘Key to Change 2024’ Business Case Challenge, themed “Unlocking The New Era Potential,” at the Grand Hall, Campus B, University of Economics Ho Chi Minh City.
About Key to Change 2024
In an era of relentless globalization and change, businesses face countless hurdles when entering new markets and building their brands. To thrive in this competitive landscape, students must cultivate a proactive learning attitude, embrace challenges, unlock their potential, and adapt with agility. Equipping themselves with a sharp “economic mindset” is crucial for success.
Recognizing this imperative, the Faculty of International Business – Marketing at UEH has launched the ‘Key to Change 2024’ Economic Mindset Development Program. Themed “Unlocking The New Era Potential,” this program offers students a unique opportunity to engage with real-world business challenges and cultivate problem-solving skills through practical business case studies. It also provides a platform for students to learn from leading experts and refine their critical thinking abilities.
Through hands-on experiences with businesses and rigorous case-solving training based on the internship recruitment format of major corporations, students will gain valuable opportunities to enhance their skills and boost their chances of success in future selection processes.
For further details about the Key To Change 2024 program, please visit here.
The Launching Opening
The launch event was filled with energy and enthusiasm, as students from UEH and other universities came together, united by a shared passion for tackling real-world business challenges. The event attracted a diverse crowd, representing a wide range of academic and professional backgrounds, all eager to engage in dynamic discussions and address the pressing issues facing modern businesses. ‘Key to Change 2024’ has become a focal point for innovation, bringing together students, faculty, and aspiring entrepreneurs in a stimulating environment.
More than just a competition, ‘Key to Change 2024’ is a transformative experience for students. The program offers participants a unique opportunity to transcend academic theory and immerse themselves in the practical world of business strategy, critical thinking, and decision-making. Throughout the competition, students will hone essential skills such as problem-solving, teamwork, and effective communication. This immersive experience will equip them with the tools and confidence needed to navigate the complexities of the corporate world and excel in their future careers.
OKR.BUSINESS is honored to be a part of this program as a guest speaker. Mr. Nguyen Dang Truong Huy, Founder & CEO of OKR.BUSINESS, had the privilege of sharing insights and guiding students on the practical applications and value of business case solving in various corporate contexts. The presentation by OKR.BUSINESS focused on core principles such as strategic planning, managing uncertainty, and addressing missing data—key components of real-world problem-solving.
The event was further enriched by insightful presentations from seasoned entrepreneurs who shared their journeys, strategies, and lessons learned from the ever-evolving business landscape. These experts, each bringing a wealth of experience, provided invaluable advice on thriving in competitive environments, from startups to large-scale enterprises. Their talks served as a powerful reminder of the vast opportunities available to those who embrace innovation and adaptability.
In the AMA discussion session, in addition to practical applications, the OKR.BUSINESS representative offered a multi-faceted and engaging perspective through Management Trainee Programs (MTPs), recruitment tests, and business case studies developed based on the renowned Harvard Business School Case Method. Students also had the valuable opportunity to explore the importance of prioritization in business, strategic resource utilization, and the art of persuasive communication to drive decision-making and leadership.
Shaping the Future of Business Leadership
The ‘Key to Change 2024′ competition is not just an annual event; it’s a launchpad for the next generation of leaders and innovators in Vietnam. UEH’s unwavering commitment to nurturing such talent ensures that these students will not only meet the challenges of today’s business environment but also shape the future with vision and purpose. The students’ enthusiastic participation, insightful questions, and curiosity showcased their readiness to tackle the challenges ahead, serving as a true testament to the future of business leadership in Vietnam and beyond.
Relive the energy and excitement of the launch through these captured moments from the event.
For further information or collaboration opportunities with OKR.BUSINESS, please contact us today.
- Information about the Internship of Excellence Program – IEP: https://okr.business/service/internship-of-excellence-program/
- IEP Program Consultation: Ms. Phuc (Vivien) – 📧: [email protected] – 📱: 0896.653.359
- Business and Partnership Development Consultation: 📧: [email protected] – 📱: 0936.136.556